Sasha Farrell July 19, 2018

In what may possibly be one of the more user-friendly features by a ridesharing service, Uber is expected to bring out some new tools which have been created keeping the communication between the riders and drivers in mind These would make pickups less stressful and easier to navigate. Through these measures, Uber aims to cut down the amount of cancelations, which is the case frequently during nighttime or crowded situations—something which causes “wasted supply”, according to Uber. There have been various measures undertaken by the company to address this problem previously, with this announcement adding to the list.

Uber stated that through these steps, they are trying to provide more context to the drivers, as until the drivers reach the pickup point, they do not have much idea what they are looking for, with them being at the mercy of the address and the pin. Spotlight has been the first feature unveiled, which will allow the passengers to signal the driver by lofting up their phones. However, this feature will be useless in situations where there is a crowd, such as a sports event or a concert, where there may be hundreds of such phones held up. The user can illuminate the screen of their phone with a certain color which will be duly notified to the driver. This is similar to their beacon feature, which included a Bluetooth-powered, Uber logo-shaped plastic, which riders could illuminate with their choice of color. The feature, which is available in 14 cities, will take priority over Spotlight, provided the driver has it. Uber is also putting out a feature which will allow riders to add extra information through a custom or canned message through the app, which the app would read out loud. Lastly, Uber listed steps that would guarantee rides on time.

Meanwhile, the company has a new problem on its hands, with the U.S. Equal Opportunity Commission probing claims that Uber discriminated against women in terms of pay and hiring. This comes on the heels of last year’s sexual harassment allegations by the then-engineer Susan Fowler, which is believed to be the reason for the ouster of former CEO Travis Kalanick.

Sasha Farrell

Sasha Farrell is a privileged and versatile content writer and editor in the domains of Pharma, Health, and Medical. Before getting into the writing world, Sasha was working as an STM editor for few renowned authors and publications, which gave head-start to rifle through the Pharma, Health, and Medical Innovations.

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